In an initial workshop, the mandate was verified and roles and responsibilities were assigned. Interviews with Quilvest employees and customers, as well as potential business partners such as lawyers, served as the basis for developing several design variations with mood boards that in their own way reflect the company's values and history (from traditional to modern). The mood boards were compared to each other and refined once selected.
Customer types (personas) were documented by means of interviews and decisions were made for the structure and design of the website. For example, that lawyers and intermediaries of customers need to get to the relevant contacts quickly, prioritizing the use of desktop computers (as opposed to the customers themselves, who primarily access the site from mobile devices).
The content was developed by the interdisciplinary team at Quilvest in collaboration with external support from Pin-Point Consulting. After establishing a basic information architecture (content, navigation), we defined suitable design patterns, which we implemented and tested directly in the Content Management System (CMS). Design principles and guidelines were documented in a style guide. CMS Wordpress was used for the implementation (in combination with Elementor Page Builder).
Finally, the entire webpage was tested according to the test cases on different devices (desktop, tablet, smartphone) for navigation and layout (responsive design) as well as performance. Marketing Labs ensured search engine optimization.