The challenge
The Digital Product Passport is more than a label.
It is a new single source of truth for product data.
From 2026/27 onward, materials and goods sold in the EU, like steel, chemicals, batteries, and various construction items, must carry a Digital Product Passport (DPP). The passport must be discoverable, trustworthy, and usable by many parties, such as customers, regulators, suppliers, repairers, and recyclers.
What makes this difficult:
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A QR code alone is not enough. The data must be standardized and interoperable across companies.
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Different stakeholders need different data on the same product.
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Product data is stored and processed in many systems and keeps changing over time.
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Regulations are clear on the goal, but key details are still evolving.
The risk:
Treating DPP as a one-off IT task leads to fragile pilots and expensive rework.
Are your goods and products affected by the upcoming regulations?
