The goal: The objective was to create both internal and customer-facing frontends that on the one hand are consistent with the current state of B2B and B2C technology, and on the other reflected the expectations and online habits of existing and potential customers. Building a set of partner APIs should complement the emerging internal APIs in order to enable third-party MaaS platforms to interface with Mobility.
The process: In a co-creation approach that fused Mobility's requirements with state-of-the-art application technology, Adnovum provided a broad range of services. Starting off with the initial consulting and concept creation, Adnovum then designed and developed the code for the new, more versatile frontends and integrated them into the existing backends. The frontends also underwent a complete visual and UX overhaul based on user-centered design (UCD). This process was not just a one-off isolated effort but the start of a continual evolutionary development and maintenance collaboration.
The result: A cross-channel platform for all online devices and operating systems that encompasses a large and, thanks to the new internal frontend, easily expandable scope of customer services, all embedded in an intuitive and user-friendly app presented in a cutting-edge yet sustainable UX and visual design.