In times of decreasing margins and a highly competitive market it is crucial for companies to successfully activate their customer base. Proactively managing your customer base will let you make better use of information already available and anticipate customer-specific opportunities and churn risks at an early stage. This way, you can achieve a great effect even with simple means.
Applying business intelligence and data analytics can predict customer behavior. A set of indicators will warn you of potential outflows and churn, giving you the chance to act and take preventive measures.