Digital Marketing expert Andreas Punter appointed Chief Marketing Officer of Adnovum

2 min read

The Swiss software company Adnovum has appointed Andreas Punter, a renowned expert in digital marketing, marketing automation and digital lead generation, as Chief Marketing Officer. By creating this new position, Adnovum strengthens its Marketing and Communication unit and thus supports the strategic focus on clients and vertical markets.

The Swiss software company Adnovum has appointed Andreas Punter, until November 2020 Global Head of Marketing & Partner Management with Appway, as Chief Marketing Officer as of March 15, 2021. In his new function, Andreas Punter will report directly to Adnovum CEO Thomas Zangerl. With the newly created position, Adnovum strengthens its clout in digital marketing and lead generation, and thus prepares the ground for future growth.

Andreas Punter holds a master in business administration and management from the University of Innsbruck and looks back on more than 15 years of marketing and leadership experience in tech companies. Prior to joining Appway as Global Head of Marketing in 2016, he was Microsoft Regional Business Director with Wunderman. Andreas Punter is a renowned expert in digital marketing and business development. He has long-standing experience in leading highly professional distributed B2B marketing teams. In addition, he is a guest lecturer for marketing automation at the Lucerne University of Applied Sciences and the MCI in Innsbruck.

Using development opportunities

Adnovum’s CEO Thomas Zangerl: «By onboarding Andreas Punter as Chief Marketing Officer of Adnovum, we strengthen our activities in digital marketing and the use of digital tools for client acquisition. His long-standing experience in digital B2B marketing is a true asset for our company. It will help us to communicate our innovative digitalization offering to the market in fresh, broader and more targeted way.»

Andreas Punter on his new position: «I am inspired by Adnovum’s plan to dynamically exploit the opportunities that arise in a market environment characterized by change. I can’t wait to map complete customer journeys by combining traditional and digital marketing to inspire both prospects and clients of Adnovum with targeted and personalized information.»


The Swiss software company Adnovum offers its customers comprehensive support in the fast and secure digitalization of business processes from consulting and conception to implementation and operation. Its core competencies also include identity and access management as well as security solutions. Our client focus is on companies that want to differentiate themselves through innovative digitalization solutions, among them banks, insurance companies, and the public sector.

Founded in 1988, Adnovum today employs approx. 600 staff at its headquarters in Zurich and at offices in Bern, Lausanne, Budapest, Lisbon, Ho Chi Minh City, and Singapore.
Twitter: @Adnovum


Portrait picture of Andreas Punter, Adnovum Head of Marketing and Communications Andreas Punter - as of 15 March 2021 Chief Marketing Officer of Adnovum


Thomas Zangerl, CEO of AdnovumThomas Zangerl, CEO of Adnovum


Media contact Adnovum

Adnovum Informatik AG
Manuel Ott, Verena Muedespacher
Badenerstrasse 170, 8004 Zurich
Phone +41 (0)44 272 61 11

Published March 10, 2021

Written by

Picture of Manuel Ott
Manuel Ott

Media Relations Specialist