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Embracing Identity-First Security: A Guide to Cloud IAM Strategy

3 min read

Data forms the backbone of modern business operations within our ever-changing digital realm, highlighting the critical importance of ensuring secure access to cloud resources. Identity and Access Management (IAM) plays a crucial role in this endeavor. Traditionally, IAM strategies have been driven by a resource-centric approach, presupposing that resources are primarily accessed from within the confines of the organization's premises or firewall. However, as cyber threats evolve, it's time to shift our focus towards an identity-first security paradigm. In this article, we will delve into the concept of identity-first security and explore why it should be the guiding principle for your cloud IAM strategy.

The Evolution of Cloud IAM Solutions

Identity and Access Management (IAM) has evolved significantly over the years. In the early days, IAM solutions primarily revolved around role-based access control and permissions, where access was granted based on an individual's job title or function. This approach, while effective in some cases, fell short of providing comprehensive security.

The rise of the cloud ushered in a new era for IAM. With the proliferation of cloud services, businesses have embraced the concept of securing resources in the cloud. However, the prevailing mindset remained resource-centric, with a focus on securing data and infrastructure. This approach has limitations, especially in a world where users access cloud resources from various devices and locations. 

A modern solution emerged with identity-first security, aligning with the principles of zero trust, a rising concept in cybersecurity. The global zero trust security market is projected to surge from nearly 23 billion USD in 2021 to almost 60 billion USD by 2027 (Statista, 2022).

Identity-First Security: What is it?

Identity-first security is a paradigm shift in IAM that places the user's identity at the center of security considerations. Instead of primarily securing resources and data, the focus shifts towards securing the identities of users and ensuring that they are who they claim to be before granting access to any resources.

Key Principles of Identity-First Security

Key Principles of Identity-First Security:

  1. Identity as the New Perimeter: Traditional perimeter-based security assumes that threats exist outside the network. However, in the cloud era, the perimeter is virtually non-existent. Identity-first security acknowledges that users and devices are the new perimeter, and therefore, access controls must revolve around them.
  2. Contextual Awareness: Identity-first security leverages contextual information to make access decisions. This means considering factors like the user's role, device type, location, time, and behavior patterns to determine whether access should be granted or denied.
  3. Zero Trust: The Zero Trust security model aligns perfectly with identity-first security. It operates on the principle that trust should not be assumed for any user or device, inside or outside the corporate network. Instead, it advocates continuous verification and validation of identities.

Why Identity-First Security Should Guide Cloud IAM Strategy

Identity-first security is particularly relevant in the context of cloud computing, where traditional perimeter-based security models are less effective due to the dynamic and decentralized nature of cloud environments. Here are several reasons why identity-first security should guide your cloud IAM strategy:

  • Adaptability to Dynamic Environments: Cloud environments are highly dynamic, with resources scaling up or down as needed. Identity-first security is adaptive, allowing organizations to seamlessly adjust access controls based on changing identities and circumstances.
  • Reduced Attack Surface: By focusing on identity, organizations can significantly reduce their attack surface. This approach ensures that only authorized users and entities gain access to resources, minimizing the risk of insider threats and external attacks.
  • Enhanced User Experience: Traditional security measures, such as VPNs and complex access procedures, can hinder user productivity. Identity-first security provides a seamless and user-friendly experience by enabling secure access from anywhere, at any time, without compromising security.
  • Protection Against Credential Theft: Identity-first security is designed to detect unusual user behavior. It can identify when a user's credentials have been compromised, allowing for immediate action to prevent unauthorized access.
  • Integration with Modern Technologies: As organizations adopt cloud-native technologies, serverless computing, and microservices, identity-first security seamlessly integrates with these architectures. It ensures that security is an integral part of the development and deployment process.


In an era where the cloud is transforming the way businesses operate, identity-first security is not merely an option - it's a necessity. As organizations continue to expand their digital footprint, the traditional security perimeter becomes obsolete. An identity-first security approach, which prioritizes user identities and contextual awareness, is the key to protecting your cloud assets effectively.

Implementing identity-first security within your cloud IAM strategy provides the adaptability, reduced attack surface, improved user experience, compliance assurance, and protection against credential theft that modern businesses require. Get in touch with our specialists to initiate this transformative journey, and your organization will be more adept at navigating the intricate and ever-changing cybersecurity landscape of the cloud era.


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About Adnovum

Adnovum is a Swiss IT company that delivers secure digital transformations of business processes. Our core competencies span the development of customized software, IAM consulting, cloud data security, IT consulting services, compliance solutions and cybersecurity services. Register for a complimentary consultation with our specialists to learn more.



  1. Statista. (2022). Global Zero Trust security market value in 2021 and 2027

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Published December 19, 2023