Definition of problem
Switzerland’s leading carsharing provider, Mobility, has commissioned us to design and develop next-generation web solutions and mobile apps for several projects since 2017. Adnovum UX was significantly involved in each case, as the focus was on a modern design, a user-centric process, and a cross-platform, responsive behavior.
Some solutions, such as the clients and customers portal, were technologically outdated at the time and no longer met the demands of the users. In addition, the apps were inflexible, difficult to manage, and neither cross-platform nor responsive. Key improvements were therefore as follows: creation of a consistent end-to-end experience of the Mobility brand across all interfaces; optimization of each solution to its specific user context (indoor on desktop and outdoor on mobile devices); ensuring direct access from anywhere and at any time to all available Mobility services (shop, extras); design of an overall, consistent, intuitive and simple navigation.
Thanks to the standardized UCD process, it was possible to create a solid basis right at the beginning and to make user-centered enhancements based on that. In addition, the development time could be shortened. The iterative approach has therefore paid off and the projects are a great success.