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AI for Insurance

AI-based training for successful interactions

Customer interactions are a crucial part of the insurance business. Conducting them professionally and in line with the company’s own style remains a challenge: new employees often take some time to gain confidence, while traditional training formats are difficult to scale. This is where Adnovum’s Virtual Trainer comes in: It provides realistic, AI-supported interaction training in a safe environment – flexible, scalable, and close enough to real life to enable quick transition into day-to-day work.

Practice before it counts

Training for challenging interactions is essential. Yet classroom training is costly and difficult to scale, on-the-job learning comes at the expense of the customer experience, and both knowledge levels and conversational confidence can vary widely, especially in critical moments. This is precisely where the Virtual Trainer adds value: an AI-based simulation system that enables employees to practice the situations that matter most in everyday insurance work.

Nadja Borle

Four qualities, one goal:
better conversations.

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Realistic

The scenarios are based on real call patterns, typical escalation drivers, and authentic customer profiles from the insurance sector, ranging from emotionally charged claims notifications to sales objections. The conversations are held in Swiss German, fluently and with minimal latency.

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Interactive

Employees actively practice with AI-simulated customer interactions, receive immediate and structured feedback, and can repeat scenarios as often as needed without putting real customer relationships at risk.

 

 

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Scalable

Available anytime and anywhere, no need for additional resource requirements. After the pilot, new scenarios can be added without additional licensing costs.

 

 

 

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Flexible

No IT project required – ready to use as a standalone SaaS solution for onboarding, contact centers, sales, or product training. 

 

 

 

 

The majority of participants would like to continue using the Virtual Trainer.

What the CSS pilot showed

75% of pilot participants would like to use the Virtual Trainer for further training, either exclusively or in combination with existing methods.

Source: Blume, M., & Turnaturi, C. (2026, January 26). Agent Trainer: Evaluation Workshop [Internal Report]. Adnovum AG.

Where the Virtual Trainer
delivers value

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B2C sales

Employees practice cold calling, handling objections, and closing a deal. In a market where customers often perceive little difference between products, conversation quality becomes the deciding factor.

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Risk engineering & B2B consulting

Risk engineers and prevention advisors practice on-site conversations with customers who withhold information, raise objections, or are difficult to engage. The result is better preparation, sharper questioning techniques, and higher-quality risk data.

A friendly conversation between two businesswomen

Inbound contact center

Agents practice complex enquiries about policies, claims, and administrative matters, including emotionally demanding conversations and escalation scenarios. Safe, repeatable, and without the need for a senior coach.

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Recruiting

Interviews with applicants in underwriting, sales, or IT become more comparable and help validate factual CV information in realistic work situations.

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From pilot to scalable solution

1. Discover – Define scenarios

We analyze your most common and most challenging conversation scenarios based on real call patterns, escalation causes, and customer feedback. And with your input, we prioritize the scenarios with the greatest training potential. 

2. Design – Develop the simulation

Adnovum’s experienced conversational designers create tailored scenarios on modern technology platforms, aligned with your products, customer types, and the linguistic characteristics of the Swiss market.

3. Pilot – Measure the impact

One team, one use case, four to six weeks. KPIs such as onboarding time, conversation quality, and first contact resolution are measured before and after the pilot. No IT effort required to get started.

4. Scale – Expand step by step

Based on the results, we scale up to further teams and scenarios, either as a standalone offering or integrated in existing training programs.

Client case study

Scalable conversation skills for CSS Health Insurance

The starting point

CSS is one of Switzerland’s largest health insurers and operates a contact center with high quality standards. New employees must quickly be able to conduct complex advisory conversations about insurance benefits, premiums, and coverage clarifications, including in emotionally demanding situations.

What we delivered 

Together with CSS, Adnovum developed tailored training scenarios for typical advisory situations: insurance benefits, premium adjustments, and coverage clarifications. Adnovum’s conversational designers handled the design, implementation, and optimization of the learning scenarios, from scenario templates and persona development to refining existing simulations based on pilot feedback.

The result

The opportunity to practice safely was rated at an average of 4.5 out of 5. The protected training environment lowers inhibitions and accelerates learning progress.
New employees receive systematic, immediate feedback, regardless of the availability of experienced colleagues. The platform is continuously expanded with new scenarios.

CSS Insurance
Experiences from the pilot project

«Thanks to the AI’s lifelike responses, our employees can practice real phone conversations in a safe environment. I would definitely recommend this project—it provides lasting support in developing communication and counseling skills.»

Nadja Borle
Team Leader, CSS Health Insurance

Would you like to learn more?

We look forward to helping you!

Christian Straube

Christian Straube

Head of Industry Insurance

Marc Blume

Marc Blume

Senior User Experience Designer

Stéphane Mingot

Stéphane Mingot

Head of AI Solutions