GenAI is a game changer – that’s for sure. Its development has significantly simplified access to AI. It has enabled the implementation of use cases that were previously either too complex or too expensive. This democratization has triggered a true wave of partly uncoordinated projects in companies (also known as «pilotitis»), with varying degrees of success.
As easy as individual use cases are to implement, many projects quickly reach their limits when it comes to company-wide implementation. Silo thinking, technical complexity or AI governance issues are slowing down the transition from pilot project to scalable, sustainable solution.
No wonder that, according to a study by the Boston Consulting Group, only 26% of GenAI projects make it past the pilot stage and create lasting added value.
Experience with client projects shows that the following requirements must be met for AI services to scale and deliver the expected business benefits:
It is crucial to take a holistic approach to a project from the outset and to consider all important elements during implementation.
This approach should not be addressed in isolation from project to project, but should be embedded in an overarching vision and initiative. The exchange between projects should also be actively promoted in order to exploit synergies and avoid duplication.
It is just as important to look out for symptoms that indicate weaknesses in certain areas at an early stage – such as the lack of a sound business case as a strategic warning signal or the uncontrolled proliferation of tools used in the company, particularly with regard to the selection and operation of the AI infrastructure.
In this way, the AI potential can be developed step by step and sustainably throughout the company. This also averts the danger of «pilotitis», the phenomenon whereby many individual initiatives fail because they never progress beyond pilot status.
In this interview, Stéphane Mingot reveals which main challenges a company has to tackle to make AI a success and why a holistic approach is the most promising.
This article was first published in the AI Special of Netzwoche in August 2025.