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  <channel>
    <title>Blog</title>
    <link>https://www.adnovum.com/blog</link>
    <description />
    <language>en</language>
    <pubDate>Thu, 04 Jun 2026 07:43:41 GMT</pubDate>
    <dc:date>2026-06-04T07:43:41Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>Adnovum Expands its Expertise and Offering for Insurers with Christian Straube</title>
      <link>https://www.adnovum.com/blog/adnovum-expands-its-expertise-and-offering-for-insurers-with-christian-straube</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/adnovum-expands-its-expertise-and-offering-for-insurers-with-christian-straube" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/FILES/04_Insights/Media%20Releases/2026/MR%20Insurance/adnovum_christian_straube.jpg" alt="Portrait of Christian Straube, Head of Industry Insurance at Adnovum" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; The proven insurance expert brings many years of experience at the intersection of business, technology, and organizational management. Previously, he held roles at companies including adesso Switzerland and Zühlke, where he most recently served as Partner and Global Head Insurance with international responsibility. Christian Straube is also a regular speaker at international specialist and industry events on topics surrounding digital transformation in the insurance industry. 
&lt;br&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/adnovum-expands-its-expertise-and-offering-for-insurers-with-christian-straube" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/FILES/04_Insights/Media%20Releases/2026/MR%20Insurance/adnovum_christian_straube.jpg" alt="Portrait of Christian Straube, Head of Industry Insurance at Adnovum" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; The proven insurance expert brings many years of experience at the intersection of business, technology, and organizational management. Previously, he held roles at companies including adesso Switzerland and Zühlke, where he most recently served as Partner and Global Head Insurance with international responsibility. Christian Straube is also a regular speaker at international specialist and industry events on topics surrounding digital transformation in the insurance industry. 
&lt;br&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fadnovum-expands-its-expertise-and-offering-for-insurers-with-christian-straube&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Media Release</category>
      <pubDate>Thu, 04 Jun 2026 07:43:41 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/adnovum-expands-its-expertise-and-offering-for-insurers-with-christian-straube</guid>
      <dc:date>2026-06-04T07:43:41Z</dc:date>
      <dc:creator>Verena Müdespacher</dc:creator>
    </item>
    <item>
      <title>Adnovum Strengthens Cybersecurity and Realigns Solutions</title>
      <link>https://www.adnovum.com/blog/adnovum-strengthens-cybersecurity-and-realigns-solutions</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/adnovum-strengthens-cybersecurity-and-realigns-solutions" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/FILES/04_Insights/Media%20Releases/2026/Cybersecurity%20+%20Solutions/cyber_solutions_teaser.jpg" alt="Joint portrait of Samuel Bärfuss, Managing Director «Cybersecurity Services», and&amp;nbsp;Matthias von Arx, Managing Director «Solutions &amp;amp; Marketing» with Adnovum " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; With the acquisition of the Swiss IT service providers Koch IT and iSPIN, Adnovum expanded its cybersecurity expertise earlier this year. In April, an absorption merger was completed to incorporate Koch IT into Adnovum, making it part of the public sector team. With the integration of iSPIN on 1 May 2026, Adnovum also consolidated its cybersecurity offering in the business unit «Cybersecurity Services». 
&lt;br&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/adnovum-strengthens-cybersecurity-and-realigns-solutions" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/FILES/04_Insights/Media%20Releases/2026/Cybersecurity%20+%20Solutions/cyber_solutions_teaser.jpg" alt="Joint portrait of Samuel Bärfuss, Managing Director «Cybersecurity Services», and&amp;nbsp;Matthias von Arx, Managing Director «Solutions &amp;amp; Marketing» with Adnovum " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; With the acquisition of the Swiss IT service providers Koch IT and iSPIN, Adnovum expanded its cybersecurity expertise earlier this year. In April, an absorption merger was completed to incorporate Koch IT into Adnovum, making it part of the public sector team. With the integration of iSPIN on 1 May 2026, Adnovum also consolidated its cybersecurity offering in the business unit «Cybersecurity Services». 
&lt;br&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fadnovum-strengthens-cybersecurity-and-realigns-solutions&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Media Release</category>
      <pubDate>Wed, 20 May 2026 07:47:32 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/adnovum-strengthens-cybersecurity-and-realigns-solutions</guid>
      <dc:date>2026-05-20T07:47:32Z</dc:date>
      <dc:creator>Verena Müdespacher</dc:creator>
    </item>
    <item>
      <title>Digital Sovereignty: Sustainable Architecture is the Real Challenge</title>
      <link>https://www.adnovum.com/blog/digital-sovereignty-sustainable-architecture-is-the-real-challenge</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/digital-sovereignty-sustainable-architecture-is-the-real-challenge" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/MUPS_digital_sovereignty_blog_cover.png" alt="Woman reading on laptop" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal; font-size: 20px;"&gt;Something has shifted in how organizations talk about technology. The conversations that once lived deep in engineering departments are now appearing in board presentations, government white papers, and procurement guidelines. The word at the center of almost all of them is the same: &lt;span style="font-weight: bold;"&gt;sovereignty&lt;/span&gt;.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/digital-sovereignty-sustainable-architecture-is-the-real-challenge" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/MUPS_digital_sovereignty_blog_cover.png" alt="Woman reading on laptop" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal; font-size: 20px;"&gt;Something has shifted in how organizations talk about technology. The conversations that once lived deep in engineering departments are now appearing in board presentations, government white papers, and procurement guidelines. The word at the center of almost all of them is the same: &lt;span style="font-weight: bold;"&gt;sovereignty&lt;/span&gt;.&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fdigital-sovereignty-sustainable-architecture-is-the-real-challenge&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Digital Solutions</category>
      <category>Digital Innovation</category>
      <category>Digital Identities (IAM)</category>
      <pubDate>Wed, 29 Apr 2026 07:37:04 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/digital-sovereignty-sustainable-architecture-is-the-real-challenge</guid>
      <dc:date>2026-04-29T07:37:04Z</dc:date>
      <dc:creator>Vitor Bernardo</dc:creator>
    </item>
    <item>
      <title>Volatile Market Environment in 2025 – Adnovum Strengthens Its Strategic Position</title>
      <link>https://www.adnovum.com/blog/volatile-market-environment-in-2025-adnovum-strengthens-its-strategic-position</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/volatile-market-environment-in-2025-adnovum-strengthens-its-strategic-position" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/FILES/04_Insights/Blog/2023/adnovum_neon_sign_1.jpg" alt="Adnovum logo" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;In 2025, many clients adopted a more selective investment approach in response to ongoing economic uncertainty, resulting in lower order volumes in the custom software business. As a result, the Swiss software company Adnovum recorded a decline in revenue to CHF 110 million while maintaining solid profitability.&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/volatile-market-environment-in-2025-adnovum-strengthens-its-strategic-position" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/FILES/04_Insights/Blog/2023/adnovum_neon_sign_1.jpg" alt="Adnovum logo" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;In 2025, many clients adopted a more selective investment approach in response to ongoing economic uncertainty, resulting in lower order volumes in the custom software business. As a result, the Swiss software company Adnovum recorded a decline in revenue to CHF 110 million while maintaining solid profitability.&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fvolatile-market-environment-in-2025-adnovum-strengthens-its-strategic-position&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Media Release</category>
      <pubDate>Tue, 28 Apr 2026 07:45:08 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/volatile-market-environment-in-2025-adnovum-strengthens-its-strategic-position</guid>
      <dc:date>2026-04-28T07:45:08Z</dc:date>
      <dc:creator>Verena Müdespacher</dc:creator>
    </item>
    <item>
      <title>Swiss Digital Asset Banking: Why Infrastructure Strategy Matters Now</title>
      <link>https://www.adnovum.com/blog/swiss-digital-asset-banking-why-infrastructure-strategy-matters-now</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/swiss-digital-asset-banking-why-infrastructure-strategy-matters-now" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/digital_asset_banking_header-1.jpg" alt="Swiss Digital Asset Banking: Why Infrastructure Strategy Matters Now" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;Switzerland is no longer in the experimentation phase when it comes to digital assets. It is already one of the most advanced banking markets in the world in this field.&amp;nbsp;&lt;br&gt;&lt;br&gt;According to the March &lt;a href="https://cryptovalley.typeform.com/BankingReport"&gt;2026 Digital Asset Banking Report for Switzerland&lt;/a&gt; published by the Crypto Valley Association, Switzerland leads globally with 20 banks offering crypto services, ahead of the US with 15 and Germany with 12. Digital asset adoption is no longer limited to crypto-native players. Names such as ZKB, PostFinance, Julius Baer, LUKB, Swissquote, Sygnum Bank, and others are already part of the Swiss landscape.&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/swiss-digital-asset-banking-why-infrastructure-strategy-matters-now" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/digital_asset_banking_header-1.jpg" alt="Swiss Digital Asset Banking: Why Infrastructure Strategy Matters Now" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;Switzerland is no longer in the experimentation phase when it comes to digital assets. It is already one of the most advanced banking markets in the world in this field.&amp;nbsp;&lt;br&gt;&lt;br&gt;According to the March &lt;a href="https://cryptovalley.typeform.com/BankingReport"&gt;2026 Digital Asset Banking Report for Switzerland&lt;/a&gt; published by the Crypto Valley Association, Switzerland leads globally with 20 banks offering crypto services, ahead of the US with 15 and Germany with 12. Digital asset adoption is no longer limited to crypto-native players. Names such as ZKB, PostFinance, Julius Baer, LUKB, Swissquote, Sygnum Bank, and others are already part of the Swiss landscape.&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fswiss-digital-asset-banking-why-infrastructure-strategy-matters-now&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Consulting</category>
      <category>Digital Solutions</category>
      <category>Banking and FinTech</category>
      <category>Blockchain and DLT</category>
      <pubDate>Wed, 22 Apr 2026 07:19:41 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/swiss-digital-asset-banking-why-infrastructure-strategy-matters-now</guid>
      <dc:date>2026-04-22T07:19:41Z</dc:date>
      <dc:creator>Jérôme Bailly</dc:creator>
    </item>
    <item>
      <title>Cantonal Banks: Quo Vadis, Digital Transformation?</title>
      <link>https://www.adnovum.com/blog/cantonal-banks-quo-vadis-digital-transformation</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/cantonal-banks-quo-vadis-digital-transformation" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/MUFS_kantonalbanken_teaser_inside-it.jpg" alt="Cantonal Banks: Quo Vadis, Digital Transformation?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;Financial service providers are caught more than ever between tradition and transformation. Fintechs play in a league on their own in the digital world, increasingly challenging traditional&amp;nbsp; providers.&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/cantonal-banks-quo-vadis-digital-transformation" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/MUFS_kantonalbanken_teaser_inside-it.jpg" alt="Cantonal Banks: Quo Vadis, Digital Transformation?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;Financial service providers are caught more than ever between tradition and transformation. Fintechs play in a league on their own in the digital world, increasingly challenging traditional&amp;nbsp; providers.&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fcantonal-banks-quo-vadis-digital-transformation&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Consulting</category>
      <category>Digital Solutions</category>
      <category>Banking and FinTech</category>
      <pubDate>Wed, 08 Apr 2026 08:50:33 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/cantonal-banks-quo-vadis-digital-transformation</guid>
      <dc:date>2026-04-08T08:50:33Z</dc:date>
      <dc:creator>André Nicola Hoehn</dc:creator>
    </item>
    <item>
      <title>Séverine: «Equality Is Not a Women's Issue, but an Organizational and Leadership Issue»</title>
      <link>https://www.adnovum.com/blog/severine-equality-is-not-a-womens-issue-but-an-organizational-and-leadership-issue</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/severine-equality-is-not-a-womens-issue-but-an-organizational-and-leadership-issue" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/ADN_women_move_it_severine_header.jpg" alt="Séverine:&amp;nbsp;«Equality Is Not a Women's Issue, but an Organizational and Leadership Issue»" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h3 style="font-size: 20px;"&gt;Dear Séverine,&lt;/h3&gt; 
&lt;p style="font-weight: bold;"&gt;You work 80% at Adnovum as Head of People &amp;amp; Organizational Development, have an 8-year-old daughter and have been self-employed for 8 months.&lt;/p&gt; 
&lt;p style="font-weight: bold;"&gt;How can you successfully balance employment, self-employment, and family life? &amp;nbsp; &amp;nbsp;&lt;/p&gt; 
&lt;p&gt;At Adnovum, I enjoy great flexibility: I can organize my work myself as long as I meet deadlines. Many of my topics need room for inspiration – which often comes from other areas of my life, such as my self-employment.&lt;br&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/severine-equality-is-not-a-womens-issue-but-an-organizational-and-leadership-issue" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/ADN_women_move_it_severine_header.jpg" alt="Séverine:&amp;nbsp;«Equality Is Not a Women's Issue, but an Organizational and Leadership Issue»" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h3 style="font-size: 20px;"&gt;Dear Séverine,&lt;/h3&gt; 
&lt;p style="font-weight: bold;"&gt;You work 80% at Adnovum as Head of People &amp;amp; Organizational Development, have an 8-year-old daughter and have been self-employed for 8 months.&lt;/p&gt; 
&lt;p style="font-weight: bold;"&gt;How can you successfully balance employment, self-employment, and family life? &amp;nbsp; &amp;nbsp;&lt;/p&gt; 
&lt;p&gt;At Adnovum, I enjoy great flexibility: I can organize my work myself as long as I meet deadlines. Many of my topics need room for inspiration – which often comes from other areas of my life, such as my self-employment.&lt;br&gt;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fseverine-equality-is-not-a-womens-issue-but-an-organizational-and-leadership-issue&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>People</category>
      <category>Women move IT</category>
      <pubDate>Thu, 05 Mar 2026 08:43:15 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/severine-equality-is-not-a-womens-issue-but-an-organizational-and-leadership-issue</guid>
      <dc:date>2026-03-05T08:43:15Z</dc:date>
      <dc:creator>Camille Lara Miller</dc:creator>
    </item>
    <item>
      <title>Leadership Change at Adnovum: Focus on Synergies and Growth</title>
      <link>https://www.adnovum.com/blog/leadership-change-at-adnovum-focus-on-synergies-and-growth</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/leadership-change-at-adnovum-focus-on-synergies-and-growth" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/thomas_zangerl_header.jpg" alt="Leadership Change at Adnovum: Focus on Synergies and Growth" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;Following discussions with the Board of Directors, Thomas Zangerl has concluded that the time has come to hand over operational leadership. «I am proud of what we have achieved together. With the successful implementation of the acquisitions and a clear strategic direction, Adnovum is excellently positioned to seize the opportunities of the next growth phase. Now is a good time to hand over leadership so that new forces can continue the integration process and provide fresh impetus,» says Thomas Zangerl, outgoing CEO of Adnovum.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/leadership-change-at-adnovum-focus-on-synergies-and-growth" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/thomas_zangerl_header.jpg" alt="Leadership Change at Adnovum: Focus on Synergies and Growth" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;Following discussions with the Board of Directors, Thomas Zangerl has concluded that the time has come to hand over operational leadership. «I am proud of what we have achieved together. With the successful implementation of the acquisitions and a clear strategic direction, Adnovum is excellently positioned to seize the opportunities of the next growth phase. Now is a good time to hand over leadership so that new forces can continue the integration process and provide fresh impetus,» says Thomas Zangerl, outgoing CEO of Adnovum.&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fleadership-change-at-adnovum-focus-on-synergies-and-growth&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Media Release</category>
      <pubDate>Fri, 27 Feb 2026 09:07:58 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/leadership-change-at-adnovum-focus-on-synergies-and-growth</guid>
      <dc:date>2026-02-27T09:07:58Z</dc:date>
      <dc:creator>Verena Müdespacher</dc:creator>
    </item>
    <item>
      <title>Reducing the Digital Attack Surface and Establishing Security as a Continuous Process</title>
      <link>https://www.adnovum.com/blog/reducing-the-digital-attack-surface-and-establishing-security-as-a-continuous-process</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/reducing-the-digital-attack-surface-and-establishing-security-as-a-continuous-process" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/website_blog_jasmin_hochuli.jpg" alt="Reducing the Digital Attack Surface and Establishing Security as a Continuous Process" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;Modern collaboration accelerates processes and increases digital attack surfaces. The &lt;a href="https://www.adnovum.com/services/cybersecurity/attack-surface-reduction"&gt;«Attack Surface Reduction (ASR)»&lt;/a&gt; approach establishes minimum security settings (baselines) and automated measures in everyday life. Potential vulnerabilities are thus identified, assessed according to their risk, mitigated, and continuously monitored. Because ASR checks all assets, settings, and processes – for sustainable protection instead of one-off security projects.&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/reducing-the-digital-attack-surface-and-establishing-security-as-a-continuous-process" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/website_blog_jasmin_hochuli.jpg" alt="Reducing the Digital Attack Surface and Establishing Security as a Continuous Process" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;Modern collaboration accelerates processes and increases digital attack surfaces. The &lt;a href="https://www.adnovum.com/services/cybersecurity/attack-surface-reduction"&gt;«Attack Surface Reduction (ASR)»&lt;/a&gt; approach establishes minimum security settings (baselines) and automated measures in everyday life. Potential vulnerabilities are thus identified, assessed according to their risk, mitigated, and continuously monitored. Because ASR checks all assets, settings, and processes – for sustainable protection instead of one-off security projects.&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Freducing-the-digital-attack-surface-and-establishing-security-as-a-continuous-process&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Cybersecurity</category>
      <category>Digital Solutions</category>
      <category>Digital Innovation</category>
      <category>Governance and Compliance</category>
      <pubDate>Wed, 11 Feb 2026 08:18:29 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/reducing-the-digital-attack-surface-and-establishing-security-as-a-continuous-process</guid>
      <dc:date>2026-02-11T08:18:29Z</dc:date>
      <dc:creator>Jasmin Hochuli</dc:creator>
    </item>
    <item>
      <title>Flurina: Always in Tune with Markets and Clients to Develop Solutions for Tomorrow</title>
      <link>https://www.adnovum.com/blog/en/blog/flurina-always-in-tune-with-markets-and-clients-to-develop-solutions-for-tomorrow</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/en/blog/flurina-always-in-tune-with-markets-and-clients-to-develop-solutions-for-tomorrow" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/ADN_women_move_it_flurina_header.jpg" alt="Flurina: Always in Tune with Markets and Clients to Develop Solutions for Tomorrow" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h3&gt;Dear Flurina,&lt;/h3&gt; 
&lt;p style="font-weight: bold;"&gt;In 2023, you started as Innovation Manager in Adnovum’s market unit «Insurance» and later joined «Financial Services»&amp;nbsp;in the same role. For several months now, you have been responsible for identifying and developing new recurring revenue topics in the business&amp;nbsp;unit «Solutions».&lt;/p&gt; 
&lt;p style="font-weight: bold;"&gt;What does the job of a «Head of Recurring Revenue Ventures» involve?&amp;nbsp; &amp;nbsp;&lt;/p&gt; 
&lt;p&gt;Our aim is to develop scalable solutions for our clients. With a SaaS or managed service solution, our clients are always up to date, flexible, and can proactively plan their expenses. Adnovum, in turn, generates recurring revenues. In addition, we are developing new business models. I don't do this alone, but in interdisciplinary teams. We put together a team of experts from different areas and disciplines for each topic or solution.&lt;br&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/en/blog/flurina-always-in-tune-with-markets-and-clients-to-develop-solutions-for-tomorrow" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/ADN_women_move_it_flurina_header.jpg" alt="Flurina: Always in Tune with Markets and Clients to Develop Solutions for Tomorrow" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h3&gt;Dear Flurina,&lt;/h3&gt; 
&lt;p style="font-weight: bold;"&gt;In 2023, you started as Innovation Manager in Adnovum’s market unit «Insurance» and later joined «Financial Services»&amp;nbsp;in the same role. For several months now, you have been responsible for identifying and developing new recurring revenue topics in the business&amp;nbsp;unit «Solutions».&lt;/p&gt; 
&lt;p style="font-weight: bold;"&gt;What does the job of a «Head of Recurring Revenue Ventures» involve?&amp;nbsp; &amp;nbsp;&lt;/p&gt; 
&lt;p&gt;Our aim is to develop scalable solutions for our clients. With a SaaS or managed service solution, our clients are always up to date, flexible, and can proactively plan their expenses. Adnovum, in turn, generates recurring revenues. In addition, we are developing new business models. I don't do this alone, but in interdisciplinary teams. We put together a team of experts from different areas and disciplines for each topic or solution.&lt;br&gt;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fen%2Fblog%2Fflurina-always-in-tune-with-markets-and-clients-to-develop-solutions-for-tomorrow&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>People</category>
      <category>Women move IT</category>
      <pubDate>Wed, 04 Feb 2026 09:46:14 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/en/blog/flurina-always-in-tune-with-markets-and-clients-to-develop-solutions-for-tomorrow</guid>
      <dc:date>2026-02-04T09:46:14Z</dc:date>
      <dc:creator>Claudia Meile</dc:creator>
    </item>
    <item>
      <title>Turning Monolithic Banking Infrastructures into an AI-Fueled Innovation and Growth Driver</title>
      <link>https://www.adnovum.com/blog/turning-monolithic-banking-infrastructures-into-an-ai-fueled-innovation-and-growth-driver</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/turning-monolithic-banking-infrastructures-into-an-ai-fueled-innovation-and-growth-driver" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/MUFS_strategic_core_reduction_cover-1.png" alt="Turning Monolithic Banking Infrastructures into an AI-Fueled Innovation and Growth Driver" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal; font-size: 10px;"&gt;&lt;span style="font-size: 20px;"&gt;In this post, we will show why monolithic infrastructures slow down growth and share a clear approach for private banks to turn this constraint into a competitive advantage.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/turning-monolithic-banking-infrastructures-into-an-ai-fueled-innovation-and-growth-driver" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/MUFS_strategic_core_reduction_cover-1.png" alt="Turning Monolithic Banking Infrastructures into an AI-Fueled Innovation and Growth Driver" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal; font-size: 10px;"&gt;&lt;span style="font-size: 20px;"&gt;In this post, we will show why monolithic infrastructures slow down growth and share a clear approach for private banks to turn this constraint into a competitive advantage.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fturning-monolithic-banking-infrastructures-into-an-ai-fueled-innovation-and-growth-driver&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Digital Innovation</category>
      <category>Conversational AI</category>
      <category>Banking and FinTech</category>
      <pubDate>Wed, 21 Jan 2026 08:32:30 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/turning-monolithic-banking-infrastructures-into-an-ai-fueled-innovation-and-growth-driver</guid>
      <dc:date>2026-01-21T08:32:30Z</dc:date>
      <dc:creator>Sivananda Rallabandi</dc:creator>
    </item>
    <item>
      <title>Adnovum takes over iSPIN and Koch IT</title>
      <link>https://www.adnovum.com/blog/adnovum-takes-over-ispin-and-koch-it</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/adnovum-takes-over-ispin-and-koch-it" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/Shield_teaser-3.jpg" alt="Adnovum takes over iSPIN and Koch IT" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;With the acquisition of the two companies, Adnovum expands its current cybersecurity offering with a Swiss-based Security Operating Center (SOC) that is well established in the market. In addition, it strengthens its expertise and capacities in managed security services and system engineering as well as in the development of customized software. Adnovum is also able to expand its portfolio on the client side, including in the energy and financial sector as well as in the public sector.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/adnovum-takes-over-ispin-and-koch-it" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/Shield_teaser-3.jpg" alt="Adnovum takes over iSPIN and Koch IT" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;With the acquisition of the two companies, Adnovum expands its current cybersecurity offering with a Swiss-based Security Operating Center (SOC) that is well established in the market. In addition, it strengthens its expertise and capacities in managed security services and system engineering as well as in the development of customized software. Adnovum is also able to expand its portfolio on the client side, including in the energy and financial sector as well as in the public sector.&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fadnovum-takes-over-ispin-and-koch-it&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Media Release</category>
      <pubDate>Thu, 08 Jan 2026 16:46:06 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/adnovum-takes-over-ispin-and-koch-it</guid>
      <dc:date>2026-01-08T16:46:06Z</dc:date>
      <dc:creator>Verena Müdespacher</dc:creator>
    </item>
    <item>
      <title>The Multi-Cloud Strategy: What It Is and How to Best Utilize It</title>
      <link>https://www.adnovum.com/blog/the-multi-cloud-strategy-what-it-is-and-how-to-best-utilize-it</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/the-multi-cloud-strategy-what-it-is-and-how-to-best-utilize-it" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/SECSOL_multi_cloud_header.jpg" alt="The Multi-Cloud Strategy: What It Is and How to Best Utilize It" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;Cloud technologies are developing rapidly, constantly presenting companies with new strategic decisions. IT managers face the challenge of finding the right balance between flexibility, (data) security, and innovation. Here, the multi-cloud approach opens up possibilities that exceed by far what on-prem and hybrid cloud strategies have to offer.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/the-multi-cloud-strategy-what-it-is-and-how-to-best-utilize-it" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/SECSOL_multi_cloud_header.jpg" alt="The Multi-Cloud Strategy: What It Is and How to Best Utilize It" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;Cloud technologies are developing rapidly, constantly presenting companies with new strategic decisions. IT managers face the challenge of finding the right balance between flexibility, (data) security, and innovation. Here, the multi-cloud approach opens up possibilities that exceed by far what on-prem and hybrid cloud strategies have to offer.&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fthe-multi-cloud-strategy-what-it-is-and-how-to-best-utilize-it&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Cybersecurity</category>
      <category>Digital Solutions</category>
      <category>Digital Innovation</category>
      <category>Application and Cloud Services</category>
      <category>Information Security Management</category>
      <category>Governance and Compliance</category>
      <category>Cloud Security</category>
      <category>Cloud</category>
      <pubDate>Thu, 18 Dec 2025 12:32:28 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/the-multi-cloud-strategy-what-it-is-and-how-to-best-utilize-it</guid>
      <dc:date>2025-12-18T12:32:28Z</dc:date>
      <dc:creator>Patrik Meier</dc:creator>
    </item>
    <item>
      <title>Adnovum Launches «Attack Surface Reduction» Service in Azure Cloud</title>
      <link>https://www.adnovum.com/blog/adnovum-launches-attack-surface-reduction-service-in-azure-cloud</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/adnovum-launches-attack-surface-reduction-service-in-azure-cloud" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/Email/Global/NL-asr-media-release.png" alt="Adnovum Launches «Attack Surface Reduction» Service in Azure Cloud" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;div&gt; 
 &lt;div&gt; 
  &lt;div&gt; 
   &lt;div&gt; 
    &lt;p&gt;Adnovum’s «Attack Surface Reduction» ASR service offers companies and organizations a comprehensive analysis of their digital attack surfaces. Thanks to a consolidated overview of risks and vulnerabilities, security teams can identify potential threats at an early stage and proactively mitigate them. This enables companies to meet regulatory requirements such as DORA, FADP, and GDPR, as well as FINMA guidelines, transparently and cost-effectively at all times.&lt;/p&gt; 
    &lt;p&gt;«Companies with smaller security teams in particular often lack the resources to systematically manage their Microsoft security infrastructure», explains &lt;span style="font-weight: bold;"&gt;Matthias von Arx, Managing Director Solutions&lt;/span&gt;. «This creates unprotected attack surfaces that can lead to security incidents. Our new ASR service closes this gap efficiently and with manageable effort for clients.»&lt;/p&gt; 
    &lt;p&gt;ASR includes the following core services:&lt;/p&gt; 
    &lt;ul&gt; 
     &lt;li&gt;Automated inventory of all relevant resources&lt;/li&gt; 
     &lt;li&gt;Classification of critical data and systems for targeted prioritization&lt;/li&gt; 
     &lt;li&gt;Continuous monitoring of the infrastructure to detect vulnerabilities&lt;/li&gt; 
     &lt;li&gt;Immediate recommendations for action and coordinated measures in the event of risks&lt;/li&gt; 
     &lt;li&gt;Seamless integration into existing Microsoft security tools such as Defender for Endpoint and Microsoft Sentinel&lt;/li&gt; 
     &lt;li&gt;Transparent reports and intuitive visualizations for easy traceability for management and audit&lt;/li&gt; 
    &lt;/ul&gt; 
    &lt;p&gt;ASR provides companies with a scalable, practice-oriented service that combines security, transparency, and compliance without the need to build up additional internal resources. The service can be seamlessly integrated into existing Microsoft security environments and is now also available in the Azure Cloud.&lt;/p&gt; 
    &lt;h2&gt;&lt;span style="font-size: 1.6rem; font-weight: bold; letter-spacing: -0.02em;"&gt;About Adnovum&lt;/span&gt;&lt;/h2&gt; 
    &lt;div&gt; 
     &lt;p&gt;Adnovum is a leading Swiss provider of enterprise software and IT security solutions head-quartered in Zurich. Thanks to its long-standing experience, reliable services and a strong international partner network, Adnovum enables organizations and people to navigate the digital world safely. &lt;span style="font-size: 1rem; letter-spacing: -0.02em;"&gt;Whether public authorities, financial institutions, insurance or logistics companies: Adnovum turns future-proof software into a driver of sustainable growth and bold innovation. By combining the targeted use of cloud and AI technologies with deep industry expertise, it delivers scalable enterprise and security solutions that meet the highest compliance requirements.&lt;/span&gt;&lt;/p&gt; 
     &lt;p&gt;&lt;br&gt;&lt;a href="https://www.adnovum.com/"&gt;www.adnovum.com&lt;/a&gt;&lt;br&gt;&lt;a href="https://ch.linkedin.com/company/adnovum"&gt;Adnovum LinkedIn&lt;/a&gt;&lt;/p&gt; 
    &lt;/div&gt; 
    &lt;div&gt; 
     &lt;h2 style="font-size: 32px;"&gt;Downloads&lt;/h2&gt; 
     &lt;p&gt;&lt;a href="https://www.adnovum.com/hubfs/DOWNLOADS/04_Insights/20251211_Media_Release_ASR_en.pdf"&gt;Media Release Adnovum – Adnovum Launches «Attack Surface Reduction» Service in Azure Cloud&lt;/a&gt;&lt;/p&gt; 
     &lt;p&gt;&lt;a href="https://www.adnovum.com/hubfs/DOWNLOADS/04_Insights/20251211_Media_Release_ASR_fr.pdf"&gt;Media Release Adnovum – Adnovum lance le service « Attack Surface Reduction » dans le cloud Azure &lt;/a&gt;&lt;/p&gt; 
     &lt;p&gt;Download image: &lt;a href="https://www.adnovum.com/hubfs/DOWNLOADS/04_Insights/Matthias-von-Arx_Adnovum.zip"&gt;Matthias von Arx, Managing Director «Solutions» at Adnovum&lt;/a&gt;&lt;/p&gt; 
     &lt;h3 style="font-size: 24px;"&gt;Media contact&lt;/h3&gt; 
     &lt;p style="font-size: 24px;"&gt;&lt;span style="font-size: 20px;"&gt;Adnovum AG&lt;/span&gt;&lt;br&gt;&lt;span style="font-size: 20px;"&gt;Verena Muedespacher&lt;/span&gt;&lt;br&gt;&lt;span style="font-size: 20px;"&gt;Badenerstrasse 170, 8004 Zurich&lt;/span&gt;&lt;br&gt;&lt;span style="font-size: 20px;"&gt;Phone +41 (0)44 272 61 11&lt;/span&gt;&lt;br&gt;&lt;a href="mailto:media@adnovum.ch"&gt;media@adnovum.ch&lt;/a&gt;&lt;/p&gt; 
    &lt;/div&gt; 
   &lt;/div&gt; 
  &lt;/div&gt; 
 &lt;/div&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/adnovum-launches-attack-surface-reduction-service-in-azure-cloud" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/Email/Global/NL-asr-media-release.png" alt="Adnovum Launches «Attack Surface Reduction» Service in Azure Cloud" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;div&gt; 
 &lt;div&gt; 
  &lt;div&gt; 
   &lt;div&gt; 
    &lt;p&gt;Adnovum’s «Attack Surface Reduction» ASR service offers companies and organizations a comprehensive analysis of their digital attack surfaces. Thanks to a consolidated overview of risks and vulnerabilities, security teams can identify potential threats at an early stage and proactively mitigate them. This enables companies to meet regulatory requirements such as DORA, FADP, and GDPR, as well as FINMA guidelines, transparently and cost-effectively at all times.&lt;/p&gt; 
    &lt;p&gt;«Companies with smaller security teams in particular often lack the resources to systematically manage their Microsoft security infrastructure», explains &lt;span style="font-weight: bold;"&gt;Matthias von Arx, Managing Director Solutions&lt;/span&gt;. «This creates unprotected attack surfaces that can lead to security incidents. Our new ASR service closes this gap efficiently and with manageable effort for clients.»&lt;/p&gt; 
    &lt;p&gt;ASR includes the following core services:&lt;/p&gt; 
    &lt;ul&gt; 
     &lt;li&gt;Automated inventory of all relevant resources&lt;/li&gt; 
     &lt;li&gt;Classification of critical data and systems for targeted prioritization&lt;/li&gt; 
     &lt;li&gt;Continuous monitoring of the infrastructure to detect vulnerabilities&lt;/li&gt; 
     &lt;li&gt;Immediate recommendations for action and coordinated measures in the event of risks&lt;/li&gt; 
     &lt;li&gt;Seamless integration into existing Microsoft security tools such as Defender for Endpoint and Microsoft Sentinel&lt;/li&gt; 
     &lt;li&gt;Transparent reports and intuitive visualizations for easy traceability for management and audit&lt;/li&gt; 
    &lt;/ul&gt; 
    &lt;p&gt;ASR provides companies with a scalable, practice-oriented service that combines security, transparency, and compliance without the need to build up additional internal resources. The service can be seamlessly integrated into existing Microsoft security environments and is now also available in the Azure Cloud.&lt;/p&gt; 
    &lt;h2&gt;&lt;span style="font-size: 1.6rem; font-weight: bold; letter-spacing: -0.02em;"&gt;About Adnovum&lt;/span&gt;&lt;/h2&gt; 
    &lt;div&gt; 
     &lt;p&gt;Adnovum is a leading Swiss provider of enterprise software and IT security solutions head-quartered in Zurich. Thanks to its long-standing experience, reliable services and a strong international partner network, Adnovum enables organizations and people to navigate the digital world safely. &lt;span style="font-size: 1rem; letter-spacing: -0.02em;"&gt;Whether public authorities, financial institutions, insurance or logistics companies: Adnovum turns future-proof software into a driver of sustainable growth and bold innovation. By combining the targeted use of cloud and AI technologies with deep industry expertise, it delivers scalable enterprise and security solutions that meet the highest compliance requirements.&lt;/span&gt;&lt;/p&gt; 
     &lt;p&gt;&lt;br&gt;&lt;a href="https://www.adnovum.com/"&gt;www.adnovum.com&lt;/a&gt;&lt;br&gt;&lt;a href="https://ch.linkedin.com/company/adnovum"&gt;Adnovum LinkedIn&lt;/a&gt;&lt;/p&gt; 
    &lt;/div&gt; 
    &lt;div&gt; 
     &lt;h2 style="font-size: 32px;"&gt;Downloads&lt;/h2&gt; 
     &lt;p&gt;&lt;a href="https://www.adnovum.com/hubfs/DOWNLOADS/04_Insights/20251211_Media_Release_ASR_en.pdf"&gt;Media Release Adnovum – Adnovum Launches «Attack Surface Reduction» Service in Azure Cloud&lt;/a&gt;&lt;/p&gt; 
     &lt;p&gt;&lt;a href="https://www.adnovum.com/hubfs/DOWNLOADS/04_Insights/20251211_Media_Release_ASR_fr.pdf"&gt;Media Release Adnovum – Adnovum lance le service « Attack Surface Reduction » dans le cloud Azure &lt;/a&gt;&lt;/p&gt; 
     &lt;p&gt;Download image: &lt;a href="https://www.adnovum.com/hubfs/DOWNLOADS/04_Insights/Matthias-von-Arx_Adnovum.zip"&gt;Matthias von Arx, Managing Director «Solutions» at Adnovum&lt;/a&gt;&lt;/p&gt; 
     &lt;h3 style="font-size: 24px;"&gt;Media contact&lt;/h3&gt; 
     &lt;p style="font-size: 24px;"&gt;&lt;span style="font-size: 20px;"&gt;Adnovum AG&lt;/span&gt;&lt;br&gt;&lt;span style="font-size: 20px;"&gt;Verena Muedespacher&lt;/span&gt;&lt;br&gt;&lt;span style="font-size: 20px;"&gt;Badenerstrasse 170, 8004 Zurich&lt;/span&gt;&lt;br&gt;&lt;span style="font-size: 20px;"&gt;Phone +41 (0)44 272 61 11&lt;/span&gt;&lt;br&gt;&lt;a href="mailto:media@adnovum.ch"&gt;media@adnovum.ch&lt;/a&gt;&lt;/p&gt; 
    &lt;/div&gt; 
   &lt;/div&gt; 
  &lt;/div&gt; 
 &lt;/div&gt; 
&lt;/div&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fadnovum-launches-attack-surface-reduction-service-in-azure-cloud&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Media Release</category>
      <pubDate>Thu, 11 Dec 2025 09:56:39 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/adnovum-launches-attack-surface-reduction-service-in-azure-cloud</guid>
      <dc:date>2025-12-11T09:56:39Z</dc:date>
      <dc:creator>Verena Müdespacher</dc:creator>
    </item>
    <item>
      <title>The End of Bottom-up: Why CIOs Need to Rethink Their Approach</title>
      <link>https://www.adnovum.com/blog/the-end-of-bottom-up-why-cios-need-to-fundamentally-rethink-their-approach</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/the-end-of-bottom-up-why-cios-need-to-fundamentally-rethink-their-approach" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/FILES/04_Insights/Blog/2024/blog_netzwoche_swiss_digital_ranking.png" alt="Portrait of Beat Fluri sitting at a table" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: left; font-weight: bold; font-size: 32px;"&gt;The GenAI paradox&lt;/p&gt; 
&lt;p style="text-align: left;"&gt;Two years after ChatGPT appeared on the scene, disillusionment reigns. 80 percent of organizations use GenAI, but see no impact on business. Employees use private accounts because initiatives are stuck. While individual productivity increases, the ROI remains invisible.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/the-end-of-bottom-up-why-cios-need-to-fundamentally-rethink-their-approach" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/FILES/04_Insights/Blog/2024/blog_netzwoche_swiss_digital_ranking.png" alt="Portrait of Beat Fluri sitting at a table" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: left; font-weight: bold; font-size: 32px;"&gt;The GenAI paradox&lt;/p&gt; 
&lt;p style="text-align: left;"&gt;Two years after ChatGPT appeared on the scene, disillusionment reigns. 80 percent of organizations use GenAI, but see no impact on business. Employees use private accounts because initiatives are stuck. While individual productivity increases, the ROI remains invisible.&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fthe-end-of-bottom-up-why-cios-need-to-fundamentally-rethink-their-approach&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Digital Solutions</category>
      <category>Digital Innovation</category>
      <category>Conversational AI</category>
      <pubDate>Wed, 03 Dec 2025 08:59:11 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/the-end-of-bottom-up-why-cios-need-to-fundamentally-rethink-their-approach</guid>
      <dc:date>2025-12-03T08:59:11Z</dc:date>
      <dc:creator>Beat Fluri</dc:creator>
    </item>
    <item>
      <title>Digital Inclusion Day on 21 November – ADIS and Adnovum</title>
      <link>https://www.adnovum.com/blog/digital-inclusion-day-on-21-november-adis-and-adnovum</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/digital-inclusion-day-on-21-november-adis-and-adnovum" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/FILES/04_Insights/Blog/2025/Accessibility%20-%20Digital%20Inclusion%20Day/MUGM_adis_inclusion_day_teaser.jpg" alt="Five people in a circle presenting their smartphones to the camera" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: left;"&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/digital-inclusion-day-on-21-november-adis-and-adnovum" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/FILES/04_Insights/Blog/2025/Accessibility%20-%20Digital%20Inclusion%20Day/MUGM_adis_inclusion_day_teaser.jpg" alt="Five people in a circle presenting their smartphones to the camera" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: left;"&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fdigital-inclusion-day-on-21-november-adis-and-adnovum&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Consulting</category>
      <category>User Experience</category>
      <category>Accessibility</category>
      <pubDate>Thu, 20 Nov 2025 08:00:44 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/digital-inclusion-day-on-21-november-adis-and-adnovum</guid>
      <dc:date>2025-11-20T08:00:44Z</dc:date>
      <dc:creator>Lina Witzel</dc:creator>
    </item>
    <item>
      <title>Swiss Insurers: How About Their Digital Fitness in 2025?</title>
      <link>https://www.adnovum.com/blog/swiss-insurers-how-about-their-digital-fitness-in-2025</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/swiss-insurers-how-about-their-digital-fitness-in-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/FILES/04_Insights/Blog/2023/blog_ifz_study_1.png" alt="Swiss Insurers: How About Their Digital Fitness in 2025?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: left;"&gt;For the fourth consecutive year since 2022, the &lt;a href="https://www.hslu.ch/en/lucerne-school-of-business/about-us/institutes/ifz/"&gt;Institute of Financial Services Zug (IFZ)&lt;/a&gt; at Lucerne University of Applied Sciences and Arts analyzed the digital offering of 35 Swiss insurers. The&amp;nbsp;study was developed in close cooperation with &lt;a href="https://finnoconsult.at/en/"&gt;Finnoconsult&lt;/a&gt; and Adnovum as the main sponsor.&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/swiss-insurers-how-about-their-digital-fitness-in-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/FILES/04_Insights/Blog/2023/blog_ifz_study_1.png" alt="Swiss Insurers: How About Their Digital Fitness in 2025?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: left;"&gt;For the fourth consecutive year since 2022, the &lt;a href="https://www.hslu.ch/en/lucerne-school-of-business/about-us/institutes/ifz/"&gt;Institute of Financial Services Zug (IFZ)&lt;/a&gt; at Lucerne University of Applied Sciences and Arts analyzed the digital offering of 35 Swiss insurers. The&amp;nbsp;study was developed in close cooperation with &lt;a href="https://finnoconsult.at/en/"&gt;Finnoconsult&lt;/a&gt; and Adnovum as the main sponsor.&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fswiss-insurers-how-about-their-digital-fitness-in-2025&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Digital Solutions</category>
      <category>Digital Innovation</category>
      <category>Insurance</category>
      <pubDate>Tue, 11 Nov 2025 08:43:23 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/swiss-insurers-how-about-their-digital-fitness-in-2025</guid>
      <dc:date>2025-11-11T08:43:23Z</dc:date>
      <dc:creator>Cornelia Ming Krewinkel</dc:creator>
    </item>
    <item>
      <title>Nguyet: «It was the combination of culture and opportunity that attracted me to Adnovum»</title>
      <link>https://www.adnovum.com/blog/nguyet_attracted_by_the_combination_of_culture_and_opportunity</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/nguyet_attracted_by_the_combination_of_culture_and_opportunity" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/website_blog_women_move_it_nguyen_cover.jpg" alt="Portrait of Nguyet Vo" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;strong&gt;&lt;span&gt; Dear Nguyet,&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;strong&gt;&lt;span&gt;You started at Adnovum 9 years ago as a professional software engineer and are now a senior software engineer. With a young family, you manage to handle the long, intense days that sometimes come with certain project phases. &lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;strong style="font-size: 1rem; letter-spacing: -0.02em;"&gt;&lt;span&gt;We are curious: How do you juggle all your responsibilities? &lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size: 1rem; letter-spacing: -0.02em;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span&gt;For me, combining my private and work life is quite manageable most of the time. I set clear boundaries −&amp;nbsp;focusing fully during work hours and switching off to give my personal life the same attention. During intense project phases, I adjust as needed, making time to rest, recharge time for my hobbies, and be with loved ones. It’s an ongoing process, but I’ve found a rhythm that works. I'm also grateful for the support from my team and company, which makes a big difference.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/nguyet_attracted_by_the_combination_of_culture_and_opportunity" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/website_blog_women_move_it_nguyen_cover.jpg" alt="Portrait of Nguyet Vo" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;strong&gt;&lt;span&gt; Dear Nguyet,&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;strong&gt;&lt;span&gt;You started at Adnovum 9 years ago as a professional software engineer and are now a senior software engineer. With a young family, you manage to handle the long, intense days that sometimes come with certain project phases. &lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;strong style="font-size: 1rem; letter-spacing: -0.02em;"&gt;&lt;span&gt;We are curious: How do you juggle all your responsibilities? &lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size: 1rem; letter-spacing: -0.02em;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span&gt;For me, combining my private and work life is quite manageable most of the time. I set clear boundaries −&amp;nbsp;focusing fully during work hours and switching off to give my personal life the same attention. During intense project phases, I adjust as needed, making time to rest, recharge time for my hobbies, and be with loved ones. It’s an ongoing process, but I’ve found a rhythm that works. I'm also grateful for the support from my team and company, which makes a big difference.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fnguyet_attracted_by_the_combination_of_culture_and_opportunity&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>People</category>
      <category>Women move IT</category>
      <pubDate>Wed, 29 Oct 2025 08:39:51 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/nguyet_attracted_by_the_combination_of_culture_and_opportunity</guid>
      <dc:date>2025-10-29T08:39:51Z</dc:date>
      <dc:creator>Claudia Meile</dc:creator>
    </item>
    <item>
      <title>Between Security and Scalability: Why Companies Rely on the Hybrid Cloud as the Backbone of Their IT</title>
      <link>https://www.adnovum.com/blog/between-security-and-scalability-why-many-companies-rely-on-the-hybrid-cloud-as-the-backbone-of-their-it</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/between-security-and-scalability-why-many-companies-rely-on-the-hybrid-cloud-as-the-backbone-of-their-it" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/FILES/04_Insights/Blog/2025/Hybrid%20Cloud/SECSOL_hybrid_cloud_blog_header_new.jpg" alt="The exterior of a high-rise building mirroring a cloud in the sky" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;Companies nowadays find themselves in a predicament: Digital markets demand ever faster innovation cycles, shorter time-to-market phases, and flexible scalability, while companies face great pressure to adhere to compliance requirements and not abandon existing IT infrastructures overnight.&lt;/p&gt; 
&lt;p style="font-weight: normal;"&gt;As we have described in the &lt;a href="https://www.adnovum.com/blog/cloud-vs-on-premises"&gt;first article of our cloud blog series&lt;/a&gt;, this poses a dilemma for many companies and organizations. For them, a black-and-white decision for or against the cloud is not a satisfactory option if they want to keep control over sensitive data while also leveraging such innovations as AI.&lt;/p&gt; 
&lt;p style="font-weight: normal;"&gt;The hybrid cloud has established itself as a way out of this predicament. It can be considered a bridge between the agile world of the public cloud and the secure infrastructure of the private cloud, or traditional data center. Unlike pure public clouds, hybrid clouds allow companies to keep certain systems, data, or applications completely under their own control without having to forego modern cloud functionalities.&lt;/p&gt; 
&lt;p style="font-weight: normal;"&gt;The concept is not new, but only through more sophisticated tools for data integration, hybrid networks, and security solutions has the hybrid cloud become truly manageable – and increasingly business-relevant.&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/between-security-and-scalability-why-many-companies-rely-on-the-hybrid-cloud-as-the-backbone-of-their-it" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/FILES/04_Insights/Blog/2025/Hybrid%20Cloud/SECSOL_hybrid_cloud_blog_header_new.jpg" alt="The exterior of a high-rise building mirroring a cloud in the sky" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-weight: normal;"&gt;Companies nowadays find themselves in a predicament: Digital markets demand ever faster innovation cycles, shorter time-to-market phases, and flexible scalability, while companies face great pressure to adhere to compliance requirements and not abandon existing IT infrastructures overnight.&lt;/p&gt; 
&lt;p style="font-weight: normal;"&gt;As we have described in the &lt;a href="https://www.adnovum.com/blog/cloud-vs-on-premises"&gt;first article of our cloud blog series&lt;/a&gt;, this poses a dilemma for many companies and organizations. For them, a black-and-white decision for or against the cloud is not a satisfactory option if they want to keep control over sensitive data while also leveraging such innovations as AI.&lt;/p&gt; 
&lt;p style="font-weight: normal;"&gt;The hybrid cloud has established itself as a way out of this predicament. It can be considered a bridge between the agile world of the public cloud and the secure infrastructure of the private cloud, or traditional data center. Unlike pure public clouds, hybrid clouds allow companies to keep certain systems, data, or applications completely under their own control without having to forego modern cloud functionalities.&lt;/p&gt; 
&lt;p style="font-weight: normal;"&gt;The concept is not new, but only through more sophisticated tools for data integration, hybrid networks, and security solutions has the hybrid cloud become truly manageable – and increasingly business-relevant.&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fbetween-security-and-scalability-why-many-companies-rely-on-the-hybrid-cloud-as-the-backbone-of-their-it&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Cybersecurity</category>
      <category>Digital Solutions</category>
      <category>Digital Innovation</category>
      <category>Application and Cloud Services</category>
      <category>Data Governance and Privacy</category>
      <category>Information Security Management</category>
      <category>Governance and Compliance</category>
      <category>Cloud Security</category>
      <category>Cloud</category>
      <pubDate>Tue, 30 Sep 2025 07:52:24 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/between-security-and-scalability-why-many-companies-rely-on-the-hybrid-cloud-as-the-backbone-of-their-it</guid>
      <dc:date>2025-09-30T07:52:24Z</dc:date>
      <dc:creator>Patrik Meier</dc:creator>
    </item>
    <item>
      <title>Say Goodbye to Paperwork – What Is Possible With E-ID and Digital Credentials</title>
      <link>https://www.adnovum.com/blog/say-goodbye-to-paperwork-what-is-possible-with-e-id-and-digital-credentials</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/say-goodbye-to-paperwork-what-is-possible-with-e-id-and-digital-credentials" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/FILES/04_Insights/Blog/2025/E-ID/Do%20we%20need%20an%20E-ID/e-id_1_header.png" alt="A symbolic clock showing 5 minutes to midnight superimposed on the outlines of Switzerland" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: left;"&gt;Whether it’s handing in a prescription, applying for a job online, or issuing a power of attorney: Many everyday processes are still characterized by paperwork, long waiting times and error-prone processing. Even digital offers often end with the scanning and uploading of documents.&lt;/p&gt; 
&lt;p style="text-align: left;"&gt;&lt;a href="https://www.adnovum.com/blog/eid-update"&gt;With a state-issued e-ID&lt;/a&gt; and modern digital credentials (&lt;a href="https://www.adnovum.com/blog/self-sovereign-identity-ssi-switzerland#verifiable_credential"&gt;verifiable credentials&lt;/a&gt;, VCs), many of these processes could not only become faster and more efficient, but also more secure and user-friendly.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.adnovum.com/blog/say-goodbye-to-paperwork-what-is-possible-with-e-id-and-digital-credentials" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.adnovum.com/hubfs/FILES/04_Insights/Blog/2025/E-ID/Do%20we%20need%20an%20E-ID/e-id_1_header.png" alt="A symbolic clock showing 5 minutes to midnight superimposed on the outlines of Switzerland" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: left;"&gt;Whether it’s handing in a prescription, applying for a job online, or issuing a power of attorney: Many everyday processes are still characterized by paperwork, long waiting times and error-prone processing. Even digital offers often end with the scanning and uploading of documents.&lt;/p&gt; 
&lt;p style="text-align: left;"&gt;&lt;a href="https://www.adnovum.com/blog/eid-update"&gt;With a state-issued e-ID&lt;/a&gt; and modern digital credentials (&lt;a href="https://www.adnovum.com/blog/self-sovereign-identity-ssi-switzerland#verifiable_credential"&gt;verifiable credentials&lt;/a&gt;, VCs), many of these processes could not only become faster and more efficient, but also more secure and user-friendly.&lt;/p&gt;  
&lt;img src="https://track-eu1.hubspot.com/__ptq.gif?a=25013463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.adnovum.com%2Fblog%2Fsay-goodbye-to-paperwork-what-is-possible-with-e-id-and-digital-credentials&amp;amp;bu=https%253A%252F%252Fwww.adnovum.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Digital Innovation</category>
      <category>Public Sector</category>
      <category>SSI</category>
      <pubDate>Thu, 25 Sep 2025 07:12:52 GMT</pubDate>
      <guid>https://www.adnovum.com/blog/say-goodbye-to-paperwork-what-is-possible-with-e-id-and-digital-credentials</guid>
      <dc:date>2025-09-25T07:12:52Z</dc:date>
      <dc:creator>Axel Schild</dc:creator>
    </item>
  </channel>
</rss>
